{"product_id":"bask-lather-strong-hold-thick-edges-edge-control","title":"Bask \u0026 Lather Strong Hold Thick Edges Edge Control","description":"\u003c!-- =====================================================\n     BASK \u0026 LATHER STRONG HOLD - THICK EDGES - EDGE CONTROL\n     SHOPIFY PRODUCT DESCRIPTION\n     Paste this entire block into the HTML editor of your\n     Shopify product description. Works on all themes.\n     ===================================================== --\u003e\n\n\u003cstyle\u003e\n  .sng-wrap {\n    font-family: 'Helvetica Neue', Arial, sans-serif;\n    max-width: 700px;\n    margin: 0 auto;\n    color: #1a1a1a;\n  }\n\n  .sng-section {\n    margin-bottom: 40px;\n    padding-bottom: 40px;\n    border-bottom: 1px solid #ebebeb;\n  }\n  .sng-section:last-child {\n    border-bottom: none;\n    margin-bottom: 0;\n    padding-bottom: 0;\n  }\n\n  h3.sng-label {\n    font-size: 1.1em;\n    font-weight: 700;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n    color: #1a1a1a;\n    margin: 0 0 14px;\n    line-height: 1.3;\n  }\n\n  .sng-hook-headline {\n    font-size: 22px;\n    font-weight: 700;\n    letter-spacing: -0.02em;\n    color: #1a1a1a;\n    margin: 0 0 16px;\n    line-height: 1.3;\n  }\n  .sng-hook-body {\n    font-size: 15px;\n    line-height: 1.8;\n    color: #444;\n    margin: 0 0 16px;\n  }\n  .sng-hook-callout {\n    border-left: 4px solid #1a1a1a;\n    padding: 12px 20px;\n    margin: 20px 0;\n    background: #f7f7f7;\n    font-size: 15px;\n    font-weight: 600;\n    color: #1a1a1a;\n    font-style: italic;\n  }\n\n  .sng-benefit-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));\n    gap: 14px;\n    margin-top: 8px;\n  }\n  .sng-benefit-card {\n    background: #f7f7f7;\n    border-radius: 10px;\n    padding: 18px;\n  }\n  .sng-benefit-title {\n    font-size: 13px;\n    font-weight: 700;\n    letter-spacing: 0.04em;\n    text-transform: uppercase;\n    color: #1a1a1a;\n    margin: 0 0 8px;\n  }\n  .sng-benefit-desc {\n    font-size: 13px;\n    color: #555;\n    line-height: 1.6;\n    margin: 0;\n  }\n\n  .sng-step {\n    display: flex;\n    gap: 16px;\n    margin-bottom: 20px;\n    align-items: flex-start;\n  }\n  .sng-step-num {\n    width: 32px;\n    height: 32px;\n    border-radius: 50%;\n    background: #1a1a1a;\n    color: #fff;\n    font-size: 13px;\n    font-weight: 700;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    flex-shrink: 0;\n    margin-top: 2px;\n  }\n  .sng-step-body {\n    font-size: 14px;\n    color: #444;\n    line-height: 1.7;\n  }\n  .sng-step-body strong {\n    color: #1a1a1a;\n    display: block;\n    font-size: 14px;\n    font-weight: 700;\n    margin-bottom: 2px;\n  }\n\n  .sng-two-col {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 0;\n    border: 1px solid #ebebeb;\n    border-radius: 10px;\n    overflow: hidden;\n  }\n  .sng-col {\n    padding: 20px;\n  }\n  .sng-col:first-child {\n    border-right: 1px solid #ebebeb;\n  }\n  .sng-col-heading {\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 0.1em;\n    text-transform: uppercase;\n    color: #1a1a1a;\n    margin: 0 0 16px;\n    padding-bottom: 10px;\n    border-bottom: 2px solid #1a1a1a;\n  }\n  @media (max-width: 520px) {\n    .sng-two-col {\n      grid-template-columns: 1fr;\n    }\n    .sng-col:first-child {\n      border-right: none;\n      border-bottom: 1px solid #ebebeb;\n    }\n  }\n\n  .sng-detail-table {\n    width: 100%;\n    border-collapse: collapse;\n  }\n  .sng-detail-table tr {\n    border-bottom: 1px solid #ebebeb;\n  }\n  .sng-detail-table td {\n    padding: 12px 8px;\n    font-size: 14px;\n    vertical-align: top;\n  }\n  .sng-detail-table td:first-child {\n    color: #888;\n    width: 150px;\n    font-weight: 600;\n    font-size: 12px;\n    letter-spacing: 0.05em;\n    text-transform: uppercase;\n  }\n  .sng-detail-table td:last-child {\n    color: #1a1a1a;\n  }\n\n  @media (max-width: 480px) {\n    .sng-hook-headline { font-size: 18px; }\n    .sng-benefit-grid { grid-template-columns: 1fr 1fr; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"sng-wrap\"\u003e\n\n  \u003c!-- SECTION 1: THE VIBE --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003cp class=\"sng-hook-headline\"\u003eSmooth edges. Strong hold. No stiff, cakey look.\u003c\/p\u003e\n    \u003cp class=\"sng-hook-body\"\u003eBask \u0026amp; Lather Strong Hold - Thick Edges - Edge Control is made for sleek, polished edges that stay in place while still supporting healthy-looking hair. This edge control helps smooth, shape, and hold your edges without leaving your hair looking dry, hard, or overdone.\u003c\/p\u003e\n    \u003cdiv class=\"sng-hook-callout\"\u003e\"Strong hold for laid edges — with a soft, clean finish.\"\u003c\/div\u003e\n    \u003cp class=\"sng-hook-body\"\u003ePacked with natural ingredients rich in vitamins, antioxidants, and minerals, this formula is designed to style your edges while helping nourish the hairline. Perfect for everyday looks, ponytails, buns, wigs, braids, and sleek protective styles.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 2: FEATURES --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eFeatures\u003c\/h3\u003e\n    \u003cdiv class=\"sng-benefit-grid\"\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eStrong hold\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eHelps keep edges sleek, smooth, and controlled for a polished finished look.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eThick edges support\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eDesigned to style while helping support the look and feel of healthier, fuller edges.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eNo white residue\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eCreates a clean finish without the flaky, chalky buildup that can ruin a sleek style.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eSmooth finish\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eLays the hairline neatly without making edges look overly stiff, greasy, or caked on.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eNourishing formula\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eMade with ingredients that help nourish the hair while giving your style lasting control.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eEveryday styling\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eGreat for natural hair, ponytails, buns, braids, wigs, lace installs, and protective styles.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 3: STYLE IT YOUR WAY --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eStyle It Your Way\u003c\/h3\u003e\n    \u003cdiv class=\"sng-benefit-grid\"\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eSleek ponytails\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eUse around the hairline for a clean, smooth ponytail or bun finish.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eWig installs\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003ePerfect for laying baby hairs and creating a polished look around lace front styles.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eBraids \u0026amp; twists\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eSmooth the hairline for box braids, knotless braids, twists, cornrows, and protective styles.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eNatural styles\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eShape and define edges for wash-and-go styles, puffs, updos, and everyday natural looks.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 4: HOW TO USE \u0026 MAINTAIN --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eHow to Use \u0026amp; Maintain\u003c\/h3\u003e\n    \u003cdiv class=\"sng-two-col\"\u003e\n\n      \u003c!-- Column 1: How to Use --\u003e\n      \u003cdiv class=\"sng-col\"\u003e\n        \u003cp class=\"sng-col-heading\"\u003eHow to Use\u003c\/p\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e1\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eStart with clean hair\u003c\/strong\u003e\n            For best results, apply to clean, product-free edges so the formula can grip smoothly.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e2\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eApply a small amount\u003c\/strong\u003e\n            Scoop a small amount of edge control and apply directly to the hairline or areas you want to smooth.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e3\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eShape with an edge brush\u003c\/strong\u003e\n            Use an edge brush, comb, or fingertip to smooth, swoop, and shape the edges into your desired style.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e4\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eSet the look\u003c\/strong\u003e\n            Tie down with a satin scarf for a few minutes to help lock in a sleek, long-lasting finish.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- Column 2: Maintain --\u003e\n      \u003cdiv class=\"sng-col\"\u003e\n        \u003cp class=\"sng-col-heading\"\u003eMaintain\u003c\/p\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e1\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eUse lightly\u003c\/strong\u003e\n            A little goes a long way. Start small and add more only where extra hold is needed.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e2\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eAvoid buildup\u003c\/strong\u003e\n            Apply to clean hair when possible and avoid layering too much product over old product.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e3\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eRefresh as needed\u003c\/strong\u003e\n            Smooth edges with a small touch-up amount when needed to bring the style back to life.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"sng-step\"\u003e\n          \u003cdiv class=\"sng-step-num\"\u003e4\u003c\/div\u003e\n          \u003cdiv class=\"sng-step-body\"\u003e\n            \u003cstrong\u003eProtect at night\u003c\/strong\u003e\n            Wrap hair with a satin scarf or bonnet to help preserve your edges and reduce friction while sleeping.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 5: DETAILS --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eDetails \u0026amp; Specs\u003c\/h3\u003e\n    \u003ctable class=\"sng-detail-table\"\u003e\n      \u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eBask \u0026amp; Lather Co.\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eStrong Hold - Thick Edges - Edge Control\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e5.3 oz \/ 150 ml\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eEdge control styling gel\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eHold\u003c\/td\u003e\n\u003ctd\u003eStrong hold\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eSmooth, sleek, non-flaky finish\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd\u003eEdges, baby hairs, ponytails, buns, braids, wigs, lace installs, and protective styles\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eHair types\u003c\/td\u003e\n\u003ctd\u003eSuitable for natural, curly, coily, kinky, relaxed, and textured hair\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eKey benefits\u003c\/td\u003e\n\u003ctd\u003eHelps lay edges, smooth the hairline, reduce flaking, and support healthy-looking edges\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFormula notes\u003c\/td\u003e\n\u003ctd\u003eMade with nourishing ingredients rich in vitamins, antioxidants, and minerals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Bask \u0026 Lather Co","offers":[{"title":"5.3 oz","offer_id":47720104722486,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true},{"title":"1.6 oz (Travel Size)","offer_id":47720104755254,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/2441\/2470\/files\/4_1_0d6e4fb5-ef0e-4a16-a539-6e43aa73ad4e.png?v=1789271996","url":"https:\/\/shelux.com\/products\/bask-lather-strong-hold-thick-edges-edge-control","provider":"shelux.com","version":"1.0","type":"link"}