{"product_id":"bask-lather-beard-shampoo-6-oz","title":"Bask \u0026 Lather Beard Shampoo 6 fl oz (177 ml)","description":"\u003c!-- =====================================================\n     BASK \u0026 LATHER BEARD SHAMPOO — SHOPIFY PRODUCT DESCRIPTION\n     Paste this entire block into the HTML editor of your\n     Shopify product description. Works on all themes.\n     ===================================================== --\u003e\n\n\u003cstyle\u003e\n  .sng-wrap {\n    font-family: 'Helvetica Neue', Arial, sans-serif;\n    max-width: 700px;\n    margin: 0 auto;\n    color: #1a1a1a;\n  }\n\n  .sng-section {\n    margin-bottom: 40px;\n    padding-bottom: 40px;\n    border-bottom: 1px solid #ebebeb;\n  }\n  .sng-section:last-child {\n    border-bottom: none;\n    margin-bottom: 0;\n    padding-bottom: 0;\n  }\n\n  .sng-label {\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: #aaa;\n    margin: 0 0 12px;\n  }\n\n  .sng-hook-headline {\n    font-size: 22px;\n    font-weight: 700;\n    letter-spacing: -0.02em;\n    color: #1a1a1a;\n    margin: 0 0 16px;\n    line-height: 1.3;\n  }\n  .sng-hook-body {\n    font-size: 15px;\n    line-height: 1.8;\n    color: #444;\n    margin: 0 0 16px;\n  }\n  .sng-hook-callout {\n    border-left: 4px solid #1a1a1a;\n    padding: 12px 20px;\n    margin: 20px 0;\n    background: #f7f7f7;\n    font-size: 15px;\n    font-weight: 600;\n    color: #1a1a1a;\n    font-style: italic;\n  }\n\n  .sng-benefit-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));\n    gap: 14px;\n    margin-top: 8px;\n  }\n  .sng-benefit-card {\n    background: #f7f7f7;\n    border-radius: 10px;\n    padding: 18px;\n  }\n  .sng-benefit-title {\n    font-size: 13px;\n    font-weight: 700;\n    letter-spacing: 0.04em;\n    text-transform: uppercase;\n    color: #1a1a1a;\n    margin: 0 0 8px;\n  }\n  .sng-benefit-desc {\n    font-size: 13px;\n    color: #555;\n    line-height: 1.6;\n    margin: 0;\n  }\n\n  .sng-ingredient-list {\n    list-style: none;\n    padding: 0;\n    margin: 0;\n  }\n  .sng-ingredient-list li {\n    display: flex;\n    gap: 12px;\n    align-items: flex-start;\n    padding: 12px 0;\n    border-bottom: 1px solid #ebebeb;\n    font-size: 14px;\n    color: #444;\n    line-height: 1.6;\n  }\n  .sng-ingredient-list li:last-child {\n    border-bottom: none;\n  }\n  .sng-ingredient-dot {\n    width: 8px;\n    height: 8px;\n    border-radius: 50%;\n    background: #1a1a1a;\n    flex-shrink: 0;\n    margin-top: 6px;\n  }\n  .sng-ingredient-list li strong {\n    color: #1a1a1a;\n  }\n\n  .sng-step {\n    display: flex;\n    gap: 16px;\n    margin-bottom: 20px;\n    align-items: flex-start;\n  }\n  .sng-step-num {\n    width: 32px;\n    height: 32px;\n    border-radius: 50%;\n    background: #1a1a1a;\n    color: #fff;\n    font-size: 13px;\n    font-weight: 700;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    flex-shrink: 0;\n    margin-top: 2px;\n  }\n  .sng-step-body {\n    font-size: 14px;\n    color: #444;\n    line-height: 1.7;\n  }\n  .sng-step-body strong {\n    color: #1a1a1a;\n    display: block;\n    font-size: 14px;\n    font-weight: 700;\n    margin-bottom: 2px;\n  }\n\n  .sng-detail-table {\n    width: 100%;\n    border-collapse: collapse;\n  }\n  .sng-detail-table tr {\n    border-bottom: 1px solid #ebebeb;\n  }\n  .sng-detail-table td {\n    padding: 12px 8px;\n    font-size: 14px;\n    vertical-align: top;\n  }\n  .sng-detail-table td:first-child {\n    color: #888;\n    width: 150px;\n    font-weight: 600;\n    font-size: 12px;\n    letter-spacing: 0.05em;\n    text-transform: uppercase;\n  }\n  .sng-detail-table td:last-child {\n    color: #1a1a1a;\n  }\n\n  @media (max-width: 480px) {\n    .sng-hook-headline { font-size: 18px; }\n    .sng-benefit-grid { grid-template-columns: 1fr 1fr; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"sng-wrap\"\u003e\n\n  \u003c!-- SECTION 1: THE HOOK --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003cp class=\"sng-hook-headline\"\u003eA Clean, Stronger, Healthier-Looking Beard Starts Here.\u003c\/p\u003e\n    \u003cp class=\"sng-hook-body\"\u003eUpgrade your beard care routine with Bask \u0026amp; Lather Beard Shampoo — a premium, pH-balanced beard wash made to cleanse deeply without stripping moisture. It helps remove product buildup, dirt, and impurities while keeping your beard soft, refreshed, and healthy-looking.\u003c\/p\u003e\n    \u003cdiv class=\"sng-hook-callout\"\u003e\"Cleanse the beard. Nourish the skin underneath. Keep your beard feeling strong and fresh.\"\u003c\/div\u003e\n    \u003cp class=\"sng-hook-body\"\u003eCrafted with high-quality ingredients like honey, panthenol, vitamin E, grape seed oil, silk amino acids, shea butter, coconut oil, lavender oil, and eucalyptus oil, this strengthening shampoo helps improve beard texture, reduce breakage, and support a fuller, healthier-looking beard routine.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 2: WHY CUSTOMERS LOVE IT --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eWhy Customers Love It\u003c\/h3\u003e\n    \u003cdiv class=\"sng-benefit-grid\"\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eDeep Gentle Cleanse\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eRemoves buildup and impurities while helping maintain beard moisture.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eStronger Beard\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eHelps reinforce beard hair to reduce breakage and support healthier-looking growth.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eBetter Texture\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eLeaves beard hair feeling smoother, softer, cleaner, and easier to manage.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eMoisture Friendly\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003epH-balanced formula cleanses without leaving the beard feeling dry or stripped.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eDamage Support\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eGreat for dry, damaged, coarse, color-treated, or breakage-prone beard hair.\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"sng-benefit-card\"\u003e\n        \u003cp class=\"sng-benefit-title\"\u003eClean Formula\u003c\/p\u003e\n        \u003cp class=\"sng-benefit-desc\"\u003eMade without silicones, mineral oils, drying alcohols, sulfates, parabens, synthetic fragrances, or dyes.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 3: KEY INGREDIENTS --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eKey Ingredients\u003c\/h3\u003e\n    \u003cul class=\"sng-ingredient-list\"\u003e\n      \u003cli\u003e\n\u003cspan class=\"sng-ingredient-dot\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eHoney\u003c\/strong\u003e — helps attract moisture and support a softer, healthier-looking beard.\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"sng-ingredient-dot\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePanthenol \u0026amp; Vitamin E\u003c\/strong\u003e — help condition, strengthen, and protect beard hair and the skin underneath.\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"sng-ingredient-dot\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eGrape Seed Oil \u0026amp; Coconut Oil\u003c\/strong\u003e — nourish the beard while helping improve softness, shine, and manageability.\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"sng-ingredient-dot\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSilk Amino Acids\u003c\/strong\u003e — help smooth and strengthen the look and feel of beard hair.\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"sng-ingredient-dot\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eShea Butter\u003c\/strong\u003e — helps soften coarse beard hair and support lasting moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"sng-ingredient-dot\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eLavender, Chamomile, Lemongrass \u0026amp; Eucalyptus Oils\u003c\/strong\u003e — botanical oils that help refresh, soothe, and elevate the cleansing experience.\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 4: HOW TO USE \u0026 MAINTAIN --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eHow to Use \u0026amp; Maintain\u003c\/h3\u003e\n    \u003cdiv class=\"sng-step\"\u003e\n      \u003cdiv class=\"sng-step-num\"\u003e1\u003c\/div\u003e\n      \u003cdiv class=\"sng-step-body\"\u003e\n        \u003cstrong\u003eWet beard thoroughly\u003c\/strong\u003e\n        Use warm water to fully wet your beard and the skin underneath before applying shampoo.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sng-step\"\u003e\n      \u003cdiv class=\"sng-step-num\"\u003e2\u003c\/div\u003e\n      \u003cdiv class=\"sng-step-body\"\u003e\n        \u003cstrong\u003eApply a small amount\u003c\/strong\u003e\n        Dispense a small amount into your hands and work it into the beard.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sng-step\"\u003e\n      \u003cdiv class=\"sng-step-num\"\u003e3\u003c\/div\u003e\n      \u003cdiv class=\"sng-step-body\"\u003e\n        \u003cstrong\u003eMassage into a lather\u003c\/strong\u003e\n        Gently massage through beard hair and into the skin underneath to cleanse buildup, dirt, and impurities.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sng-step\"\u003e\n      \u003cdiv class=\"sng-step-num\"\u003e4\u003c\/div\u003e\n      \u003cdiv class=\"sng-step-body\"\u003e\n        \u003cstrong\u003eRinse thoroughly\u003c\/strong\u003e\n        Rinse well until beard feels clean, fresh, and free of product residue.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sng-step\"\u003e\n      \u003cdiv class=\"sng-step-num\"\u003e5\u003c\/div\u003e\n      \u003cdiv class=\"sng-step-body\"\u003e\n        \u003cstrong\u003eFollow with conditioner\u003c\/strong\u003e\n        For best results, follow with Beard Conditioner to help soften, detangle, and maintain beard moisture.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sng-step\"\u003e\n      \u003cdiv class=\"sng-step-num\"\u003e6\u003c\/div\u003e\n      \u003cdiv class=\"sng-step-body\"\u003e\n        \u003cstrong\u003eUse regularly\u003c\/strong\u003e\n        Use as part of your regular beard care routine to keep your beard clean, soft, and healthier-looking.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SECTION 5: DETAILS \u0026 SPECS --\u003e\n  \u003cdiv class=\"sng-section\"\u003e\n    \u003ch3 class=\"sng-label\"\u003eDetails \u0026amp; Specs\u003c\/h3\u003e\n    \u003ctable class=\"sng-detail-table\"\u003e\n      \u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eBask \u0026amp; Lather Co\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eBeard Shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e6 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFormula\u003c\/td\u003e\n\u003ctd\u003epH-balanced, non-stripping beard strengthening shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eKey ingredients\u003c\/td\u003e\n\u003ctd\u003eHoney, Panthenol, Vitamin E, Grape Seed Oil, Silk Amino Acids, Shea Butter, Coconut Oil, Lavender Oil, Chamomile Oil, Lemongrass Oil, Eucalyptus Oil\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFree from\u003c\/td\u003e\n\u003ctd\u003eSilicones, mineral oils, drying alcohols, sulfates, parabens, synthetic fragrances, and dyes\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd\u003eBeard cleansing, buildup removal, dryness, breakage, shedding, coarse beard hair, damaged beard hair, color-treated beard hair, softness, texture, and healthy-looking beard growth\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll beard types\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003ePack includes\u003c\/td\u003e\n\u003ctd\u003e1 × 6 oz bottle\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Bask \u0026 Lather Co","offers":[{"title":"Default Title","offer_id":47734162849846,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/2441\/2470\/files\/41e0WwzZ1bL._SL1080.jpg?v=1789407490","url":"https:\/\/shelux.com\/products\/bask-lather-beard-shampoo-6-oz","provider":"shelux.com","version":"1.0","type":"link"}